With the development of domestic optical market economy, the market environment of domestic cerium oxide industry has changed, and the market competition is increasingly fierce. In recent years, the homogenization of cerium oxide industry is more and more serious, and the trend of product copying is widespread, which seriously hindering the normal development of cerium oxide industry. In the face of a series of bad industry phenomena, more and more CeO2 production enterprises start to think about the problem of "innovation", and innovation has become a hot word in CeO2 industry.

But for manufacturers and many colleagues, innovation is more than a word of mouth. It is a slogan. On the one hand, with the rapid development of society, the processing technology and machinery of mobile phone glass cover board are developing day by day, making the processing level of mobile phone glass cover board improved year by year, the requirements for products are also changing, and the requirements for efficient environmental protection are more and more obvious. On the other hand, with the popularization of various marketing methods, the overall adaptability and rationality of purchasing cerium oxide has been greatly improved. Innovations in "ideas" may attract customers for a while, but buyers are not fools, and without truly innovative products, manufacturers cannot keep customers.

Cerium oxide manufacturers in the product innovation, do not move subversion, innovation is based on the original optimization, not completely overturned. Cerium oxide manufacturers are finding that in the current cerium oxide market, how many so-called innovative products are put on the shelf by the r&d departments of numerous cerium oxide manufacturers? How many new products become an unbearable burden?

For general cerium oxide producers, they do not have the capital advantage of large cerium oxide producers. So while cerium oxide manufacturers are innovating, they can't play with the concept or treat customers like idiots. Because the buyer will only be silly for a while, but not for a lifetime. More importantly, in the information communication technology is so developed today, in the friend circle of WeChat and other high development of we media today. Therefore, in the current market, the innovation ecology of manufacturers still has a lot to be improved, only a few slogans and ideas, more is the actual action. Only in this way, can create a more vivid development environment and long-term development prospect for cerium oxide production enterprises.